Hey! I’m Matt. Thank you for visiting my website.

I’m a copywriter based in the Greater Toronto Area 🇨🇦.

I help brands explain what they do and why it matters, across web, campaigns, product pages, and more. Since 2014 I’ve worked with B2B and B2C teams in Canada and the U.S.

Lately, my focus has been on e‑commerce, but I have experience with landing pages, brand campaigns, SEO content, video scripts, and more.

  • Websites and landing pages

  • Brand voice and messaging

  • Campaign and ad copy

  • Long‑form and SEO content

  • Product detail pages and microcopy

  • Scripts and storyboards

  • Social media content

When I’m not writing:

I love music! I’ve played in bands and try to listen to a wide range of genres. I like staying active, with soccer being my sport of choice.

Get in touch!

Professional industry experience

  • Pets and animals

  • Gardening

  • Alcohol

  • Real estate

  • SaaS

  • FinTech

  • Financial

  • Film production

  • Consumer goods

  • Education