Thanks for visiting!
I’m Matt, a copywriter and content marketer just north of Toronto. Since 2014, I’ve helped teams in Canada and the U.S. get their message across in a way that people can understand. If I’m lucky, I might get to sneak in a bad pun or two.
What I write:
E-commerce product pages
Websites and landing pages
UX copy
Brand voice and messaging
Campaign and ad copy (digital, social, OOH)
Long-form and SEO content (articles, guides, case studies)
Scripts and storyboards (video, explainer, social)
Social content (calendars, posts, captions)
I’ve always loved writing and I’ve always loved advertising, so becoming a copywriter was a no-brainer. When I’m not writing, I play guitar and dabble in a few other instruments for fun. I travel when I can, play soccer on weekends, and cook with almost as much enthusiasm as I eat.
If any of that sounds interesting to you, or you just want to talk about how Oxford commas should be mandatory, say hello - I’ll respond.