Projects by Matthew Betti

A selection of work from between 2016-2025

Matthew Betti

Work I’ve done

Clients I’ve helped

  • Entertainment One

  • Stoli Vodka

  • Reckitt Benckiser

  • Hilton Hotels

  • General Motors

  • Farnam

  • Kaytee

  • Zilla

  • DrinkSmart

  • ADAMS

  • Aqueon

  • Coralife

  • C&S

  • Bissell

Tools I like

AI and LLMs - Research and ideas

  • OpenAI/ChatGPT

  • Claude

  • Perplexity

  • Adobe Firefly

  • Pencil Pro

SEO and keyword tools

  • SEMrush

  • Google Keyword Planner

Market, trend, and creative research

  • Google Trends

  • AnswerThePublic

  • Meta Ad Library

  • TikTok Creative Center

Analytics and monitoring

  • Hotjar

  • Meltwater

Writing and QA

  • Grammarly

  • Hemingway

Design and production

  • Figma

  • Adobe Creative Cloud

  • Social media management

  • Hootsuite

Inspiration/reference

  • Really Good Emails

  • My dog

Testimonials

Todd Metcalfe, Manager, 2022

“Matthew always impressed me with his creativity and ability to capture the essence of what we were trying to communicate. He has a real gift for writing and I would highly recommend him to anyone looking for a talented copywriter.”

Jessica McCormick, Manager, 2021

“Matthew has a great go-getter personality and is instrumental in TNG’s marketing department. He’s not only a great copywriter but also strategist on new ideas.”